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Case Studies | B-School
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Case Study: NBA: The Cult of Highest Paid Sportsmen

For America, NBA is life. It is the Christmas Day feast’s best helping. For what has now become a religion of sorts with its reach increasing to the entire globe, we look at what makes NBA the cult it is. A lesser known fact is that NBA sportsmen are the highest paid for any sports […]

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Case Study: How Oreo Became One of Social Media’s Most Loved Brands

Oreo is easily one of the most loved brands across the globe. With a reach spanning all age groups, languages and cultures, Oreo has effectively become a well-known brand. Regarded as a social media behemoth, Oreo has a reputation of playing the game in the situation. We present a case study on Oreo and how […]

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Case Study: Nike – The Super Brand

Ranked 24th on Interbrand’s Best Global Brands list, No.4 in Top 20 Cool Brands by The Centre of Brand Analysis and No. 8 in Top Global Meaningful Brands Index by Havas Media, Nike is truly a powerful, global brand. The reach and stature that Nike has achieved is unchallengeable. A few weeks back Nike celebrated […]

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Make Your Case Study Analysis Stand Out

Case study analysis forms the core of any MBA class. This is where students are exposed to real business problems, analyze them and provide solutions – either hypothetically or otherwise. In my Strategic Planning subject, I had the case of ebay.com as it struggles to compete with Amazon.com and other conventional publishing houses which were […]

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