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Each year the Atlanta Business Chronicle offers insight into who stands out among Atlanta’s leaders in the field of education. The list ranges from those holding government responsibility related to our education system, to professionals working at public and private primary and secondary schools, to the leaders of Atlanta’s top colleges and universities. Goizueta Business [...]
In 2012, 12.5% of Darden graduates received job offers for a position in the technology industry. These graduates earned an average base salary of $108,081 and worked for companies such as Apple, Google, Microsoft and Amazon. In the video below, Paco Contreras (MBA ‘03 ), director of product marketing at Microsoft Corporation, gives advice to [...]
Over 25 cities across the globe will host events in honor of Big Data Week, a global festival that connects communities of data scientists, data visualizers, businesses and technologies. Several events are planned throughout Atlanta. Emory University’s Goizueta Business School Professors David Schweidel, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, will [...]
This year marks the 75th anniversary of March Madness and for the fourth time Atlanta will play host to the Final Four. Some fans may be regretting their bracket decisions, but two Emory University marketing professors are taking a different look at the teams. Dr. Michael Lewis and Dr. Manish Tripathi recently launched the website [...]
EmoryMAC Student Consultancy Projects Workshop Goizueta Business School hosted the third annual Emory Marketing Analytics Conference (EmoryMAC) on March 22. The conference brings together students, faculty, alumni, and local practitioners with a shared interest in data-driven approaches to marketing. Speakers included representatives from The Atlanta Braves, The Coca-Cola Company, Delta Air Lines, Home Depot, and [...]
Ryan Hamilton, assistant professor of marketing Ryan Hamilton, assistant professor of marketing, explores how creating a budget can actually result in overspending. In a recent article Hamilton and a colleague, Jeff Larson, Brigham Young University, discuss the findings of their research. Below is an excerpt taken from CardHub.com. Roughly 57% of U.S. consumers do not [...]
U.S. News & World Report released its 2014 Best Grad Schools ranking and Darden ranked No. 4 in the category of Management. Darden’s general management curriculum allows MBA students to develop a common foundation in core business areas — from finance and accounting to marketing and operations — and prepares them for a career in global business leadership. In the overall business [...]
An open embrace of business complexity, of the connection between corporate and social sectors, is what drew me to Yale SOM. The 2013 YCCI Conference brought together students, professors, and marketing professionals to address a flattening global market and innovations in consumer engagement – key subjects for those of us interested in marketing. With complexity [...]
Sandy Jap, professor of marketing Creating an effective ad campaign is only part of the battle for advertisers. A great piece of copy and awesome graphic, a stellar radio or television spot, or dynamic web ad does little good, if no one sees it. Sandy Jap, professor of marketing at Goizueta Business School, along with [...]
Imagine doing your grocery shopping virtually while waiting for the metro home. Imagine shopping for your favorite beauty products whilst in a taxi on your way to a runway show or drinks with friends during New York Fashion Week. These are no longer fantasies. Marketing has fundamentally changed over the last five years and marketers [...]
Mark McNaney: Daniel, I never met your Dad when I was working on...
